PayIntelli — design system and product surface

PayIntelli

Brand identity and component system built from zero — logo, guidelines and a visual language that became 50+ reusable components across 15+ product modules.

Role: Founding member, Frontend Developer and UI/UX Designer
Timeline: June 2025 to present
What I owned: Brand identity, design system, frontend build
Built with: Figma · React · Next.js · TypeScript · Design systems

The problem

PayIntelli had no visual language. Every new screen, page and email was a fresh decision, which meant the product looked like several products and the team spent time re-deciding things it had already decided once.

What I did

Built the brand identity from scratch: logo, brand guidelines, and a visual system covering typography, colour and component styling.
Translated that system into 50+ reusable React components used across 15+ product modules.
Designed and shipped 4 customer-facing landing pages in TypeScript and Next.js.
Extended the system into supporting assets: email mailer templates, email signatures, and product collateral.